Chirp makes machines sing and share data.
These aesthetically pleasing ads are simple stencil forms cleverly set in humorously terrifying circumstances that effectively and clearly evoke “I need an Alka Seltzer” feeling. The Alka Seltzer campaign was developed at CLM BBDO, Paris, by creative directors Gilles Fichteberg and Jean-François Sacco, art director/illustrator Paul Kreitmann, and copywriter Alexis Benoit
“People are tired of playing the upgrade game, but at the same time consumerism and the marketplace are forcing people to keep up with the hot tech. Then you get Instagram and suddenly nobody cares because all your photos are immediately cropped and de-rezed to like 300x300. Nobody knows what kind of camera you have. It’s refreshing.
In short you’ve got a system that both frees you from the upgrade race and imbues whatever you shoot with the ghost of authenticity. It’s a win-win.
And it’s worth one billion dollars.”
From: “Instagram and the Quest for Authenticity in Social Media” - http://culturemagazine.ca/culture/instagram_and_the_quest_for_authenticity_in_social_media.html